The co-founder of Refinery29 makes the case for playfulness

Rediscovering Play: Refinery29 Co-Founder’s Blueprint for Turning Stress into Joy

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The co-founder of Refinery29 makes the case for playfulness

A High-Five Revelation in Chaos (Image Credits: Pixabay)

In the midst of everyday frustrations, from snarled airport lines to overwhelming workloads, a simple mindset shift can reshape experiences. Piera Gelardi, co-founder of the influential media brand Refinery29, shares how embracing playfulness transformed her approach to challenges. Her insights, drawn from personal trials and triumphs, reveal play as a vital tool for resilience and creativity in adult life.

A High-Five Revelation in Chaos

Picture a crowded airport security queue where tension hung thick in the air. Travelers grumbled, luggage bumped heels, and time ticked away toward boarding. Gelardi and her partner faced the same mounting irritation until she initiated a high-five at the first queue turn, celebrating the minor progress with exaggerated cheer.

The gesture caught on quickly. By the next zig, they announced the milestone together, drawing chuckles from those nearby. Soon, a family joined in, turning the line into a chain of shared laughter. This spontaneous game did not speed up the process, yet it shifted the atmosphere from collective misery to unexpected camaraderie.

Playful Versus Pressured: Two Paths Forward

Gelardi contrasts the “Pressured Way,” marked by clenched jaws and rigid focus, with the “Playful Way,” which invites humor and openness. Challenges like tech glitches or delayed plans often trigger the former, narrowing perspectives and amplifying stress. The latter, however, uncovers hidden opportunities through imagination and connection.

Playfulness manifests in varied forms, from inventing traveler backstories to mentally scoring a scene like a movie soundtrack. It fosters adaptability without demanding perfection. Individuals who adopt this mindset report deeper relationships and innovative solutions amid routine demands.

Overcoming Burnout Through Childhood Wisdom

During a grueling phase building her first company, Gelardi hit rock bottom, listing her perceived failures late into the night. Exhausted and tearful, she overlooked her achievements under perfectionism’s weight. Recovery came not from added discipline, but from reclaiming a playful spirit rooted in family dinners.

Her Maine childhood featured lively kitchen brainstorming sessions. Parents encouraged wild ideas, like a kids’ karaoke club named “Kiddieoke,” building on suggestions with enthusiasm. These moments taught her to infuse adventure into any task. Gelardi’s parents modeled play amid business and family duties, proving its place in responsible adulthood.

  • Finding humor in tense situations
  • Asking genuine questions over assumptions
  • Staying open to multiple possibilities
  • Experimenting freely
  • Approaching difficulties as adventures
  • Reimagining the ordinary
  • Collaborating instead of controlling

Playfulness Powers Career and Transitions

At Refinery29, Gelardi infused boardrooms with whimsy, dubbing her office “The Peach Pit” for creative huddles. Tools like shake breaks and a bedazzled game buzzer kept seriousness at bay. This approach birthed events like 29Rooms, immersive wonderlands that drew crowds to interactive art experiences.

After departing the company in 2021, amid motherhood and pandemic upheavals, she experimented boldly – hosting Zoom dance parties and park art projects. Play became her anchor through identity shifts and mental health struggles, including depression, anxiety, and ADHD. Today, she champions these methods to help others unlock joy.

Key Takeaways for a Playful Life

  • Playfulness enhances problem-solving and bonds without altering circumstances.
  • Reconnect with innate childlike ingenuity to navigate adult pressures.
  • Integrate small games and reframes into daily routines for lasting resilience.

Gelardi’s journey underscores play as essential medicine for modern life, turning mundane waits into memorable connections and crises into creative breakthroughs. Her forthcoming book expands on these strategies. The Playful Way offers practical steps to reclaim this power. What everyday frustration could you reframe playfully? Share your thoughts in the comments.

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Lucas Hayes

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